Barbara Annis

Small business and the gender differences

Why do women and men think and lead differently? Barbara Annis talks with Jim Blasingame about the science behind the differences between the two genders, how to reconcile and celebrate the differences.

E-mail this page

More interviews with Barbara Annis »See all

Men and women communicate differently? Well, duh! Barbara Annis joins Jim Blasingame to report that even though we all know women and men are different, we don't do enough to allow for those differences, especially when we're motivating and recognizing employee performance.
What do men and women need to know about the other gender in order to communicate successfully. Barbara Annis joins Jim Blasingame to explain how the sexes communicate differently not only by what they say, but how they say it and why one of the sexes cares more about this stuff than the other one does.