What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.
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Achieving a balanced marketing strategy on a budget
How can you achieve an effective and balanced marketing strategy on a small business budget? Alan Maites joins Jim Blasingame to talk about how to manage existing customer relationships and acquire new ones without spending a lot of money.
More interviews with Alan Maites »See all
How big a deal in marketing is being helpful? Alan Maites joins Jim Blasingame to reveal the being helpful to customers is the best way to go viral in the marketplace.
Customers want to do business with companies that connect with them. Alan Maites joins Jim Blasingame to discuss why small businesses have a competitive advantage when it comes to connecting with customers.
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.
Do you know who your best customers are? Alan Maites joins Jim Blasingame to talk about differentiating between your best customers and prospective new ones and how to focus on both.
Customer loyalty is created by attention to expectations. Alan Maites joins Jim Blasingame to talk about how to foster customer loyalty by continually asking what they want, how they want it and then delivering that.
