Recent Articles: Online Strategies - Technology

Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More
Jim Blasingame
For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More
Jim Blasingame
The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More
Jim Blasingame
The careers of at least a billion Earthlings still working today have spanned carbon paper to cryptocurrency. And, unlike the younger generations, they have had to adapt not with baby steps, but by... » More
Jim Blasingame
Some form of digital trust technology, like blockchain-type applications, will ultimately become ubiquitous. Make sure your small business is ready for its close encounter of the first kind. » More
Jim Blasingame
The more we employ global digital leverage by merely pushing an "Enter" key, the more we need digital trust, like Blockchain technology. Read on to understand the role of this technology in the fut... » More
Jim Blasingame
This is the first of a three-part series about a technology called blockchain that's likely to create a level of disruption, unlike anything we've seen. Will your business be ready? » More
Jim Blasingame
As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More
Jim Blasingame
Ever wonder why we're increasingly anxious about technology? It's because digital leverage is troubling our analog requirement of trust. » More
Jim Blasingame
As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More