Recent Articles: Online Strategies - Technology

Jim Blasingame
Trust and all its proxies are a small business’s most powerful competitive tools. But you have to install it in your digital offerings and deliver it ut prius. It doesn’t work post hoc. Wait. What? » More
Jim Blasingame
Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More
Jim Blasingame
The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More
Jim Blasingame
Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch. » More
Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More
Jim Blasingame
For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More
Jim Blasingame
The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More
Jim Blasingame
The careers of at least a billion Earthlings still working today have spanned carbon paper to cryptocurrency. And, unlike the younger generations, they have had to adapt not with baby steps, but by... » More
Jim Blasingame
Some form of digital trust technology, like blockchain-type applications, will ultimately become ubiquitous. Make sure your small business is ready for its close encounter of the first kind. » More
Jim Blasingame
The more we employ global digital leverage by merely pushing an "Enter" key, the more we need digital trust, like Blockchain technology. Read on to understand the role of this technology in the fut... » More