Lois and Jim talk about the most current best marketing practices to use to reach customers and prospects, including how to develop an effective direct mail campaign.

Lois joins Jim on her third anniversary on the show to talk about how to avoid "Ho-Hum" advertising. <br></["br"]>

Lois and Jim discuss the mystery of CRM... the opportunities we have in the New Year to delight our customers and start a BUZZ.

Jim and Lois discuss how small business owners typically don't have a real budget for marketing and why it is important to have one.

Lois joins Jim share ideas about how to put your customers first in your marketing and advertising.

Lois joins Jim on International Women's Day to talk about the importance of women having opportunities in business. They also talk about capitalizing on the fact that your business is small.

Lois joins Jim to talk about customer care excellence and generating new business for 2004. Lois shares how small businesses may have an advantage over big business.

Lois joins Jim to talk about the power of "thank you."

Lois joins Jim to talk about gaining and maintaining customers. Lois talks about contacting customers and keeping up with them to retain them. She tells jim how to add 25% to your bottom line just by retaining customers.

Jim and Lois first discuss how to work smarter and how to focus on the most important things in the day. Instead of using your time to be financially successful, Lois and Jim says it is more important to focus on your family.