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In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More

In Part 2 of this series, Jim discusses Level Two CWCS, which only afflicts managers and is more troubling and organizationally more devastating than Level One, because it occurs at the top, where ... » More

Do you worry about the competition? In the Age of the Customer, an obsession with the competition can result in an unfortunate and dangerous condition Blasingame calls the "Customer? What Customer?... » More

Professional salespeople are the most important players in the marketplace. But professional selling is as hard as it is important, so the last thing salespeople need is to be fighting call relucta... » More

Get your small business off to a good start in the New Year by incorporating these ten fundamentals into your management practices. And, remember, there’s a reason some things are fundamental. They... » More

Millions of small businesses sell personal services instead of tangible products and because the pricing isn’t as intuitive, many service businesses too often don’t charge enough. Don’t make the pr... » More

A written business plan is an assembly of facts, ideas, assumptions, and projections about the future. Planning is measuring your business motion against the baseline of assumptions and projections... » More

You’ve no doubt seen the classic Jeff Foxworthy act where he says, for example, “If you have more than one car jacked up in your front yard, you might be a redneck.” Just as Jeff got rich deliverin... » More

Whether you’re dreaming of being a business owner or are actually working on that dream right now, one thing is the same: You don't want your dream to become a nightmare. So, remember Mr. Miyagi’s ... » More

Sales has been and always will be a numbers game. But in the Age of the Customer, it’s increasingly becoming more of a quality prospecting game. Consequently, how much revenue you draw from your sa... » More