Reality Check

Author: Guy Kawasaki

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: How to get a standing ovation, The art of schmoozing, How to create a community, The top ten lies of entrepreneurs, Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask... Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.