Author: Donna Fenn

They're the largest group of self-starters in the history of the planet, and they're not only starting businesses at a faster rate than any other generation, they're the Holy Grail for every company looking for the hottest new market to sell to. This eye-opening book from Inc.'s Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies: Etsy,, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing- and interviews with the world's coolest entrepreneurs Upstarts! offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.