AbuLLard's ABC's of Branding

Author: Dr. Jane Cameron

AbuLLard's ABC's of Branding is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. The letters are also annotated with: Cow Tips, things that can sneak up on you and upset your brand strategy if you're not paying attention; and Sheep Shots, comments from another point of view.

Most business books about branding are too thick and analytical for most people. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a humorous, slightly irreverent way. People in other disciplines- such as finance, operations, and technology- really appreciate the humorous approach. More importantly, they get the message.
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