Start Your Own Business

Author: Rieva Lesonsky

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way. HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market; SECRETS OF successful marketing;
HOW TO harness the power of the internet to simplify startup and increase your chances of business success; CREATIVE WAYS to finance startup and growth; HOW TO take advantage of the latest technology to set up an efficient business on a budget; PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks.