Jim Blasingame’s “The 3rd Ingredient” Receives Multiple Awards during New York’s BookExpo 2018 Week

Business expert and futurist, Jim Blasingame’s new book earns recognition from Axiom Business Book Awards and International Book Awards


On May 29, 2018, Jim Blasingame’s new book, “The 3rd Ingredient—The Journey of Analog Ethics into the World of Digital Fear and Greed,” will receive the prestigious Gold Medal at the Axiom Business Book Award ceremony. The Axiom Awards are the largest and most respected guidepost for business books in the world of publishing.

Upon announcing Blasingame’s book as a Gold Medal winner, Axiom Awards Director, Jim Barnes said, “Jim Blasingame’s intellectual and linguistic abilities make him the O. Henry of business books!”

“I'm very grateful for the great honor of receiving another Axiom Business Book Award,” said Blasingame. “In an ever-evolving marketplace, their excellent work in recognizing the best business books is a very important contribution.”

Also, in the 2018 International Book Awards, with over 2,000 entries, “The 3rd Ingredient” excelled in three categories: Winner: Best Cover Design – Non-Fiction, Finalist: Best Book – Non-Fiction, and Finalist: Best Interior Page Design – Non-Fiction. The International Book Awards is sponsored by American Book Fest.

Blasingame’s second consecutive, multiple-award-winning book, “The 3rd Ingredient” reveals a once-in-10-millennia paradigm shift that is at the heart of the unprecedented anxiety we’re experiencing as we make the transition from an analog world to a digital one. “Hundreds of years before artificial intelligence or a robot takes us down,” Blasingame says, “humans will do it to themselves by failing to establish effective digital ethics. We have to determine what digital trust looks like. We have to start now.”

From the Foreword, by Jim Clifton, CEO of Gallup: “In ‘The 3rd Ingredient,’ Jim Blasingame is both a prophet and prolific reporter on how humans must navigate this first-time-in-history shift from our analog past to our digital future.”

Steve Forbes said, “Jim Blasingame’s ‘The 3rd Ingredient’ is at once compelling and prophetic.”

Legendary management guru, Ken Blanchard, offers this appraisal: “You’ll never feel the same about the digital world we live in after you read Jim Blasingame’s important new book, ‘The 3rd Ingredient.’”

“The 3rd Ingredient” is Blasingame’s fourth book and the follow-up to his multiple-award-winning book, “The Age of the Customer: Prepare for the Moment of Relevance,” which has sold 100,000 copies. Recognized as a marketplace futurist and one of the world’s leading experts on small business and entrepreneurship, Blasingame is the creator and award-winning host of the syndicated weekday radio broadcast, The Small Business Advocate® Show, a syndicated columnist and keynote speaker.

The Small Business Advocate Show is the flagship brand of the media company Small Business Network, Inc. (SBN), of which Blasingame is founder and president. SBN produces and distributes multimedia small business resources worldwide, including The Small Business Advocate Show. SBN Books is a wholly-owned subsidiary of Small Business Network, Inc.

The Small Business Advocate®, The Age of the Customer®, and The 3rd Ingredient®, are registered trademarks of Small Business Network, Inc.


Davonna Blasingame
Small Business Network Inc.