Tom Asacker writes on branding and how it affects the public image of politicians.
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Transforming marketing strategies into connecting strategies
Transforming marketing strategies into connecting strategies is one of the keys to success in the future. Tom Asacker and Jim Blasingame talk about the thinking and the steps that have to take place in order to connect with customers with dialogue rather than talk at them.
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What is your role as a small business CEO? Tom Asacker joins Jim Blasingame to explain delegating your work as a manager to focus on your work as a CEO.
Is your organization operating with "functional stupidity"? Tom Asaker joins Jim Blasingame to talk about the definition of "functional stupidity" and how it can creep into your business unless you're constantly questioning and deconstructing.
It's not what you do that's important, it's what you're going to change. Tom Asacker joins Jim Blasingame to propose that what you're changing, and how your leading change is the critical answer to where you allocate time and resources.
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
