Pam Danziger

The impact of values on the luxury consumer segment

Featuring Pam Danziger - July 12, 2011

There is a connection between values and luxury buyers. Pam Danziger joins Jim Blasingame to talk about why values are important to luxury buyers and how small businesses have an advantage when it comes to this segment.

Category: Marketing, Branding, Advertising

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When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
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