What women don't tell you about what they want
It's finally official: women aren't easy to understand. Mary Lou Quinlan explains to Jim Blasingame why women withhold information, and what businesses need to know in order to connect with them.
More interviews with Mary Lou Quinlan »See all
Are women better at word of mouth online? Mary Lou Quinlan joins Jim Blasingame to discuss women's affinity for online word of mouth, positive or negative, and why women love Groupon and use it to their advantage.
Are online recommendations typically sincere? Mary Lou Quinlan joins Jim Blasingame to talk about word of mouth through social media and online recommendations, and whether it's legitimate user generated content (UGC).
How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.
