Mary Lou Quinlan

Woman's Warp Speed Word of Mouth

Are women better at word of mouth online? Mary Lou Quinlan joins Jim Blasingame to discuss women's affinity for online word of mouth, positive or negative, and why women love Groupon and use it to their advantage.

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Let your problems look back at you from a sheet of paper. Mary Lou Quinlan joins Jim Blasingame to discuss why her mother created the "God Box" and Mary Lou’s God Box Project to benefit charities.
How one mother let go of her worries by writing them down as a prayer. Mary Lou Quinlan joins Jim Blasingame to talk about her mother’s love and faith and the power she found in writing her worries and prayers down and putting them in the "God Box."
Are online recommendations typically sincere? Mary Lou Quinlan joins Jim Blasingame to talk about word of mouth through social media and online recommendations, and whether it's legitimate user generated content (UGC).
How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.
It's finally official: women aren't easy to understand. Mary Lou Quinlan explains to Jim Blasingame why women withhold information, and what businesses need to know in order to connect with them.