Understanding customer feedback is key to the survival of your small business. JoAnna Brandi writes on how to interpret customer feedback and use it to enhance your customer service.
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The Age of the Customer™ Part 9: Customer care when customers are in control
How will customer care change in The Age of the Customer™? JoAnna Brandi and Jim Blasingame talk about what small businesses are going to have to do to take care of customers in an age when customers have total control over the relationship.
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Customer Care, The Age of the Customer™ series
More interviews with JoAnna Brandi »See all
Never ask customers to touch your policies or technology unless there is something in it for them. JoAnna Brandi joins Jim Blasingame to explain how policies and technology that serve the business often don't serve our 20/20 customer focus strategy.
How much emotion is involved in successful customer care? JoAnna Brandi joins Jim Blasingame to reveal that paying attention to customer emotions is a big part of a successful 20/20 customer focus strategy, and she identifies what to look for.
What does it take to have a 20/20 focus on customers? JoAnna Brandi joins Jim Blasingame to reveal that asking customers what they want and giving it to them is half of the 20/20 customer focus strategy, and the other half is being innovative.
When ideas are generously shared, inter-company barriers will fall. JoAnna Brandi joins Jim Blasingame to discuss how instilling a culture of generosity will break down the barriers of a company’s silos and fiefdoms.
How about creating a culture of generosity in your business? JoAnna Brandi joins Jim Blasingame to reveal the power of being generous with time and ideas by employees and managers can become a powerful best practice.
