Jim Blasingame

The Age of the Customer™ Part 12: Finding relevance in the new marketplace

How does a small business find relevance in The Age of the Customer™? Jim Blasingame identifies the markers of what he calls The Age of the Customer™, how this is changing the marketplace and what businesses have to do to compete in this new Age.

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"What do you think?" Jim Blasingame reveals the magic four-word question that every business owner and manager should continually ask in order to operate between a democracy and a dictatorship.
How do you make decisions in your business? Jim Blasingame talks about the irony that a business works best in a democracy, but cannot work as a democracy, plus how to be a dictator without being a tyrant.
Jim Blasingame explains that if your business is operating in the Age of the Seller mentality, you may experience a disconnect from your customers who have Age of the Customer expectations.
Are you having trouble getting in to see new prospects? Jim Blasingame reveals how the selling step of getting in to see a new prospect has changed from just knocking on a door to nurturing and developing prospects before you ask for an appointment.
Do you deliver quality service? Jim Blasingame to reveal how to have a quality process, and that that quality service without it is robbing you of profits and probably long-term customer relationships.