Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

More interviews with Ilise Benun »See all

Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.
Ilise Benun joins Jim Blasingame to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.
Ilise Benun joins Jim Blasingame to discuss four ways to spot a bad customer.
Ilise Benun joins Jim Blasingame to explain that if you don't have a strong marketing plan in place, you ten to say yes to customers who are not ideal and create problems, plus why you are setting a customer relationship up for failure if you're not discerning about how you work.
Ilise Benun joins Jim Blasingame to talk about some of the difficult customer profiles and how to turn the worst ones into customers for life.