Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

More interviews with Ilise Benun »See all

Ilise Benun joins Jim Blasingame to help you connect all the elements of your marketing/advertising strategy, so they complement each other.
Ilise Benun joins Jim Blasingame to debate how they see marketing and advertising as a way to move the needle on your sales effort, and why you need to know the difference.
Ilise Benun joins Jim Blasingame to reveal some of the ways to think about the title you use on LinkedIn, and how that one line is important to making the best first impression.
Ilise Benun joins Jim Blasingame to reveal some of the different ways you can price your work to difficult customers who think they know more than you about how long something should take.
Ilise Benun joins Jim Blasingame to reveal how to set yourself up for success when pricing a project to a customer who is clueless about how much time it takes to finish the job.