Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

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Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.
Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.
Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.
Ilise Benun joins Jim Blasingame to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.
Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.