Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

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Ilise Benun joins Jim Blasingame to reveal that besides the marketing/prospecting benefit of conducting a podcast, it is also a great way to grow your network.
Ilise Benun joins Jim Blasingame to recommend that every small business has some form of voice and/or video media on it’s web presence, and why it’s easier today than ever before.
Ilise Benun joins Jim Blasingame to talk about how a broadcast differs from a podcast, and how the former can be the latter, but not the other way around.
Ilise Benun joins Jim Blasingame to reveal the four ways to structure your content marketing strategy around, including being a problem solver, tipster, reporter and critic.
Ilise Benun joins Jim Blasingame to talk about why your marketing strategy has to be continually evolving and more and more around content marketing.