Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

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Ilise Benun joins Jim Blasingame to reveal why you don’t have to be a consultant to offer service packages, and why this strategy promotes recurring revenue.
Ilise Benun joins Jim Blasingame to talk about why creating packages for the services you provide has many advantages for you and your clients.
Ilise Benun joins Jim Blasingame to talk about how to focus and quantify your goal setting, especially when trying to identify your ideal customer profile.
Ilise Benun joins Jim Blasingame to talk about why successful goals are achieve when they begin with realistic parameters.
Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.