Ilise Benun

Is social media providing an ROI for small businesses?

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.

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Ilise Benun joins Jim Blasingame to talk about how much personal information you should include when you’re writing content to customers.
Ilise Benun joins Jim Blasingame to reveal some tips and best practices when writing content for your email newsletter, including how self-referential you should be.
Ilise Benun joins Jim Blasingame to reveal that besides the marketing/prospecting benefit of conducting a podcast, it is also a great way to grow your network.
Ilise Benun joins Jim Blasingame to recommend that every small business has some form of voice and/or video media on it’s web presence, and why it’s easier today than ever before.
Ilise Benun joins Jim Blasingame to talk about how a broadcast differs from a podcast, and how the former can be the latter, but not the other way around.