Ilise Benun

How is your marketing plan like taking vitamins?

Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.

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Ilise Benun joins Jim Blasingame to reveal the Four Cs of marketing, including a discussion of the last two, cultivate customers and build credibility.
Ilise Benun joins Jim Blasingame to reveal why you should follow the Four Cs of marketing, including choosing your profile customer to focus on, and identifying the best ways to connect with them.
Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.
Ilise Benun joins Jim Blasingame to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.
Ilise Benun joins Jim Blasingame to reveal two more critical questions to ask yourself before you become a small business owner.