Don Cooper

Interview with Don Cooper

Could you try being a heretic with your customers? Don Cooper talks with Jim Blasingame about doing some counter-intuitive -- or heretical -- things as you strive to differentiate yourself with customer.

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Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal that one of the biggest mistakes a salesperson makes is moving on before it's certain there’s no opportunity, plus forecasting prospects who are still suspects.
Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.
Don Cooper joins Jim Blasingame to reveal ways to use the emotional impact of customer decisions to the advantage of your small business