Monday, October 24, 2016
Rob Jolles joins Jim Blasingame to reveal two reasons why too much sales training by small businesses fail, including too much motivation and too much product training, and not enough sales fundamentals, like role playing.
Rob Jolles joins Jim Blasingame to reveal other reasons sales training fails, including reinforcing and practicing bad fundamentals, and trying to wait for just the right time, when you should train all the time.
Ruth King joins Jim Blasingame to reveal that by tracking and testing your marketing efforts, you can fine-tune your strategy in a way that will maximize your marketing budget and drive more profitable sales.
Ruth King joins Jim Blasingame to reveal some of the ways that small businesses fail in their marketing, by making gut-reaction decisions.
Ruth King joins Jim Blasingame to say that it’s no harder to give your customers first class treatment, and it produces more profit.
Janet Christy joins Jim Blasingame to discuss the challenges minority businesses have penetrating the regular marketplace, if they were founded to be supported by government set-asides.
Janet Christy joins Jim Blasingame to reveal the challenges of doing business as a government certified entity, and crossing over to have regular marketplace customers.
Rick Mathieson joins Jim Blasingame to reveal some of the things you must do before the holidays, to your website and mobile site, in order to take advantage of the seasonal increase in shoppers.
Rick Mathieson joins Jim Blasingame to report on new research that shows search is still strong with prospects and customers, but so is email marketing, and both are ahead of social media.
Rick Mathieson joins Jim Blasingame to reveal why getting the key words right will help prospects narrow their search, with you on top of the stack.