Founder and President of Leverage & Development, LLC, a consulting firm that helps Small, Women and Minority owned businesses use their status to their advantage. She also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). Janet is the author of 101 Winning Marketing Actions for Small Businesses and Capitalizing On Being Woman Owned. She also offers workshops for Small Businesses and W/MBEs to help them leverage their ownership status for marketing advantage.
Category: Women and Minority Issues
Interviews with Janet Christy»See all
Can you adjust your elevator pitch for different audiences? Janet Christy joins Jim Blasingame to reveal why in the digital age, your elevator pitch must be able to adjust to different channels and audiences.
What does your elevator pitch sound like? Janet Christy joins Jim Blasingame to explain what an elevator pitch is, how to use it and how, after many years, it must evolve to fit into the digital age.
Are large contractor diversity programs serving small business? Janet Christy joins Jim Blasingame to report on the challenges of working with diversity program liaisons of large contractors and why they aren't serving small businesses as they well as they could.