Developing a brand strategy inside your small business
All employees are growth agents for your small business. Catherine Kaputa joins Jim Blasingame with tips and best practices on how to develop an internal brand strategy with your employees.
Category:
Human Resources, Marketing, Branding, Advertising
More interviews with Catherine Kaputa »See all
Branding has now gone virtual. Catherine Kaputa joins Jim Blasingame to reveal the concept of a virtual brand, how to build one, for yourself and your business, and how to convert a virtual brand into opportunity.
What does your personal brand look like? Catherine Kaputa joins Jim Blasingame to talk about the idea of a personal brand, why you should have one, how to get one, and even when you need to get rid of it.
Innovation is in your future, but will it look like opportunity or disruption? Catherine Kaputa joins Jim Blasingame to report on some of the case studies of how innovators created opportunity for themselves and disruption for others.
Does your management style promote innovation? Catherine Kaputa joins Jim Blasingame to reveal the power of creating an innovative culture in your small business, including have a management style that promotes innovation.
What branding lessons can we learn from the candidates? Catherine Kaputa joins Jim Blasingame to compare how Obama and Romney did in the first debate and what small business can learn about branding from that.
