More interviews with Bob Phibbs
What does your pricing strategy look like? Bob Phibbs joins Jim Blasingame to discuss why every small business needs a pricing strategy that includes the cost, the market and your ability to deliver unique value.
Justify price increases by demonstrating unique value. Bob Phibbs joins Jim Blasingame to say that a small business can acquire pricing power if they focus on those customers who will pay relevant value.
What is Lemonade Day? Bob Phibbs joins Jim Blasingame to talk about Lemonade Day and how it teaches entrepreneurial skills to kids through setting goals, finding investors, marketing, and sales, plus charitable donations.
What should small businesses know about Groupon? Bob Phibbs joins Jim Blasingame to talk about Groupon and what it is and whether it can help your small business bring more customers in through consumer marketing.
Are your first interactions with customers setting you up for failure? Bob Phibbs joins Jim Blasingame to offer tips on avoiding unproductive "placeholders," when you greet customers, like "How are you," instead of a genuine greeting, like "Good morning" and "Welcome."