What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers.
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The convergence of technology and marketing
How technology is changing your marketing strategy. Alan Maites joins Jim Blasingame to talk about how the marketing effort of small businesses has to blend traditional marketing with new media technology.
More interviews with Alan Maites »See all
Does your marketing strategy need improving? Of course it does! Alan Maites joins Jim Blasingame to talk about three target marketing questions to ask and answer if you want to get to the heart of how to improve your marketing strategy.
When does online convenience trump online privacy? Alan Maites joins Jim Blasingame to talk about the tension between your online privacy and what we like about online convenience and relevance.
Do big corporations know too much about your small business? Alan Maites joins Jim Blasingame to reveal some of the ways big business collects and aggregates information about small businesses and uses it for marketing purposes.
Your best source of marketing power may be your employees. Alan Maites joins Jim Blasingame to talk about how to maximize one of the greatest sources of marketing power, your employees.
Budgeting for marketing is more complicated these days. Alan Maites joins Jim Blasingame to talk about how to budget for traditional marketing as well as new media activity.
