Do you mail catalogs out to prospects? Lois Geller offers some tips that will help you mail smarter and get more sales.
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Lois Geller 
Lois K. Geller is founder and president of Lois Geller Marketing, a full-service direct response agency. Before creating her own agency, Lois headed up AC&R Direct, a Saatchi & Saatchi agency and Geller Direct, a TWBA subsidiary. Lois is the author of Sold! Direct Marketing for the Real Estate and three other direct marketing books. She is a frequent radio, television panelist and a sought after international keynote speaker. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada.
Category: Customer Care, Marketing, Branding, Advertising
Interviews with Lois Geller»See all
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
Jim Blasingame talks with three breast cancer survivors who are also members of his Brain Trust: Lois Geller, Judith Glaser, and Paula Lovell. These courageous ladies talk about their own experiences with breast cancer and how it has changed their lives in many ways.
Articles by Lois Geller»See all
You've closed the sale on your real estate transaction; why keep the customer when it's finished? Lois Geller offers some insight.
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Make your best customers feel special if you want to keep them around. Lois Geller tells the story.
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Books by Lois Geller
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.
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