Lois Geller

Lois Geller

Lois K. Geller is founder and president of Lois Geller Marketing, a full-service direct response agency. Before creating her own agency, Lois headed up AC&R Direct, a Saatchi & Saatchi agency and Geller Direct, a TWBA subsidiary. Lois is the author of Sold! Direct Marketing for the Real Estate and three other direct marketing books. She is a frequent radio, television panelist and a sought after international keynote speaker. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada.
Category: Customer Care, Marketing, Branding, Advertising
Web Sites:
www.masongeller.com
www.joyofdirectmarketing.com/

Interviews with Lois Geller»See allInterviews RSS Feed

Breast cancer awareness with three survivors
Featuring Lois Geller , Paula Lovell , and Judith Glaser October 20, 2009
Jim Blasingame talks with three breast cancer survivors who are also members of his Brain Trust: Lois Geller, Judith Glaser, and Paula Lovell. These courageous ladies talk about their own experiences with breast cancer and how it has changed their lives in many ways.
Injecting humor into your marketing strategy
Featuring Lois Geller October 02, 2009
Injecting humor into your marketing strategy is one of the best ways to convey a memorable message, according to Lois Geller, who joins Jim Blasingame with tips about how to do funny successfully.
Incorporating social media into your marketing strategy
Featuring Lois Geller June 24, 2009
How do you integrate a social media plan into your overall marketing strategy? Lois Geller joins Jim Blasingame with tips and best practices on becoming more savvy and effective with social media as an integrated part of your marketing strategy.