Do you demonstrate the old fashioned customer attraction traits? Lois Geller joins Jim Blasingame to talk about the traditional business traits that customers still want, even as we increase our technology minimize face-to-face business.
Are you managing the multi-faceted expectations of modern customers? Lois Geller joins Jim Blasingame to talk about the challenges of meeting the high touch expectations of customers who also want the high tech capability that they feel is relevant to them.
Is anyone blogging about your business? Lois Geller joins Jim Blasingame to reveal that small businesses that have someone blogging about things customers can use get more business than those who don't, plus what your blog could look like.
Are you having trouble getting your blogging strategy going? Lois Geller joins Jim Blasingame to reveal examples of what your blog could look like, including very short, but also it could include other media, like a video.
Reinventing yourself might be as easy as just getting out of your four walls. Lois Geller joins Jim Blasingame with tips on how to reinvent yourself and find new opportunities by getting out of your business and doing something new.
The best way to improve your own performance is to get out of your comfort zone. Lois Geller joins Jim Blasingame to talk about some of the ways business owners can be more successful by getting out of their comfort zone.
Do you know the elements of your small business brand? Lois Geller joins Jim Blasingame to reveal that your small business brand is more about how you connect with and have a relationship with customers than about your messaging.
The success of your small business brand depends greatly on your people. Lois Geller joins Jim Blasingame to explain why it's critical to find, hire, train and lead people who can become an extension of your brand.
Are you ready for another social media platform? Lois Geller joins Jim Blasingame to report on the new social media site, Pinterest, how it works and why it seems to favor women users.
How a small business can benefit from a Pinterest strategy? Lois Geller joins Jim Blasingame to discuss how to use Pinterest as part of your business’s online marketing and branding strategy.