Lois Geller

Lois Geller

Founder and president of Lois Geller Marketing and author of several books, including Sold! Direct Marketing for the Real Estate. Lois is a frequent radio, television panelist and keynote speaker. She is an adjunct professor at New York University, has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada.

Interviews with Lois Geller»See allInterviews RSS Feed

Lois Geller joins Jim Blasingame to talk about how we should think of our marketing effort and strategy the way Olympic champions go about seeking the level of excellence that produces gold medals.
Lois Geller joins Jim Blasingame to reveal how our marketing messages have to be developed to deliver a relevance message, rather than our business message.
Lois Geller joins Jim Blasingame to reveal why before you start executing marketing tactics, you must first formulate your strategy.