Lois Geller

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The power of positive in a recession
By Lois Geller September 29, 2011
It is essential to stay positive in times of economic strife. Lois Geller writes on finding the positive in your small business economic environment. » More
Talking to Catalogers When Their Business is "Not So Hot" This Summer
By Lois Geller July 27, 2009
Do you mail catalogs out to prospects? Lois Geller offers some tips that will help you mail smarter and get more sales. » More
Why Keep a Real Estate Customer After the Sale?
By Lois Geller June 17, 2009
You've closed the sale on your real estate transaction; why keep the customer when it's finished? Lois Geller offers some insight. » More
Best Customers Aren't Just Anybody
By Lois Geller May 26, 2009
Make your best customers feel special if you want to keep them around. Lois Geller tells the story. » More
Direct Mail is the Workhorse of Direct Marketing
By Lois Geller May 11, 2009
How do direct mailers help your marketing and sales? Lois Geller explains and tells a story as an example. » More
The Joy of Marketing with Positive People
By Lois Geller January 23, 2009
Lois Geller explains the importance of having positive people as part of your marketing plan. » More
Complete the Sales Process
By Lois Geller August 18, 2006
How to create a great direct mail letter. » More
To Be Really Creative
By Lois Geller May 3, 2006
...You Need to Know Mail Order Math » More
What Your Promotional Materials Say
By Lois Geller January 13, 2006
Some points to consider as you take a fresh look at your own promotional materials. » More
The Internet...
By Lois Geller May 14, 2005
The Ultimate Marketing Tool » More