The Woman's Advantage

Author: Mary Cantando

Whether you already own a business or are planning to start one, The Woman’s Advantage is the book for you. Author Mary Cantando shows you how to harness often-overlooked resources and achieve lasting rewards by learning the lessons of top women entrepreneurs. The women featured each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to: Position your business for breakthroughs; Differentiate your business from others in the same market niche; Leverage certification to reach companies eager to do business with woman-owned enterprises; Network to develop powerful alliances, partners, and mentors; and more. Although millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman’s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.