Steve Martin

Why profitability is a criitcal task for a small business CEO

Perhaps more than management, profitability is a CEO task. Steve Martin joins Jim Blasingame to explain why the long-term profitability of a small business is a role for the company's CEO, not the managers.

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Steve Martin joins Jim Blasingame to explain that you must balance the risk and reward of your business relationships, plus why it's redundant to say that small businesses are under-capitalized.
Steve Martin joins Jim Blasingame to explain that if you have a customer that you cannot seem to satisfy, you are often better off parting ways with them than risking the negative ramifications of that relationship on your business.
Steve Martin joins Jim Blasingame to discuss the importance of knowing whether or not particular customers are profitable.
Steve Martin joins Jim Blasingame to reveal the different kinds of influencers of your marketing plan, including the new group, users.
Steve Martin joins Jim Blasingame to reveal the increasing demand by customers for quality in all levels of a relationship, and why this is good news for small businesses.