Ruth Sherman

Interview with Ruth Sherman

What can small business owners learn from politicians about communication? Ruth Sherman talks with Jim Blasingame about how small business can take a lesson from the presidential candidates about communicating to our constituents, our customers.

Category: Communicating

More interviews with Ruth Sherman »See all

Political candidates and small businesses rely on surrogates to deliver their message. Ruth Sherman joins Jim Blasingame to compare the Iowa caucus political process to creating customer evangelists for your business.
Can the communication styles of presidential candidates be effective in business? Ruth Sherman joins Jim Blasingame to compare the communication styles of presidential candidates with effective business communication.
You can embed your YouTube videos on your website. Ruth Sherman joins Jim Blasingame to explain how to create different kinds of instructional videos, host them on YouTube, and embed them on your website.
Video is not about perfection, it’s about connection. Ruth Sherman joins Jim Blasingame to offer tips and best practices on how to produce your own online videos about your business, even if you're not a movie star.
YouTube gets 3 billion views every day. Ruth Sherman joins Jim Blasingame to explain why every business should have an online video strategy to take advantage of free tools, like YouTube, and the exploding interest in amateur video.