Interview with Paula Lovell
With her "Top 10 list," Paula identifies what she considers to be the ten most important things small business owners should do to get their new year off on the right marketing foot.
Category:
Marketing, Branding, Advertising
More interviews with Paula Lovell »See all
What are the differences between women and men business owners? Paula Lovell joins Jim Blasingame with a lively discussion about why women and men process information differently and what we can do to work together more effectively.
Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.
Jim Blasingame talks with three breast cancer survivors who are also members of his Brain Trust: Lois Geller, Judith Glaser, and Paula Lovell. These courageous ladies talk about their own experiences with breast cancer and how it has changed their lives in many ways.
How does a small business stay in front of prospects and customers when the economy is slow and the budget is tight? Paula Lovell talks with Jim Blasingame about some low-cost, no-cost marketing tools, tips and best practices that will help you stay competitive.
How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.
