The Age of the Customer™, Part 62: Understanding 21st century branding
How is 21st century branding different? Olalah Njenga joins Jim Blasingame to reveal how branding has evolved in the 21st century to include the relevance issues of engagement, responsiveness and being deliberate.
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Each generation of prospects has its own marketing expectations. Olalah Njenga joins Jim Blasingame to reveal how each of the generations of prospects in the marketplace has its own set of expectations.
Why is marketing to Millennials different than marketing to Generation X? Olalah Njenga joins Jim Blasingame to reveal the sometimes subtle differences of marketing to the different generations, even between Gen Y and Gen X.
Do women need the Payckeck Fairness law? Olalah Njenga joins Jim Blasingame to say that she supports the Paycheck Fairness law, as long as it calculates fair pay that takes all factors into consideration.
What will a minimum wage increase do to black Americans? Olalah Njenga joins Jim Blasingame to discuss some of Obama's State of the Union proposals, including the minimum wage increase, which will hurt black workers disproportionately.
Black entrepreneurs are black every day, not just in February. Olalah Njenga joins Jim Blasingame to share what she thinks about being a black entrepreneur, especially during Black History Month.
