Lida Orzeck

How to turn underwear into an entrepreneurial success

Featuring Lida Orzeck - September 25, 2009

How do you turn underwear into an entrepreneurial success? Lida Orzeck joins Jim Blasingame to talk about how she and her co-founder turned a birthday gift into an idea to produce and sell women's intimate apparel. Jim likes saying the name of their company, Hanky Panky,

Category: Entrepreneurship, Marketing, Branding, Advertising, Start Up