Bill Schley

Interview with Bill Schley

Bill joins Jim for the first time to talk about the primary reasons small businesses don't do a good job of branding, and how to correct that enormous deficiency.

More interviews with Bill Schley »See all

Bill Schley joins Jim Blasingame to talk about Rosser Reeve’s ideas about reality advertising which focuses on the facts, not the emotion.
Bill Schley joins Jim Blasingame to talk about Rosser Reeves who was the real Don Draper of the Mad Men show, and how he transformed advertising.
Bill Schley joins Jim Blasingame to share his thoughts on call-to-action advertising and what many advise when advertising on social media platforms.
Bill Schley joins Jim Blasingame to talk about why most Super Bowl ads aren’t effective, why they won’t work for small business, and what we should be doing to reach customers.
Bill Schley joins Jim Blasingame to remind you that the special way you can make customers feel will outweigh the advantages of big competitors.