Bill Schley

Interview with Bill Schley

Bill joins Jim for the first time to talk about the primary reasons small businesses don't do a good job of branding, and how to correct that enormous deficiency.

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Bill Schley joins Jim Blasingame to compare the behavior of current politicians with that of the electorate.
Bill Schley joins Jim Blasingame to dispel the myth that selling as a profession is less than honorable, by pointing out the right way to pursue that career path.
Bill Schley joins Jim Blasingame to reveal the elements that make a political brand different from a marketing brand.
Bill Schley joins Jim Blasingame to reveal that before you can establish a brand, that product, person or idea has to first be brandable.
Bill Schley joins Jim Blasingame to remind you that marketing and advertising have one goal: make a sale. So keep it simple and sell.