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Business to business online marketing is different
Online marketing is different for B2B than for B2C. Anita Rosen joins Jim Blasingame to reveal that if your customers are businesses, you can't reach them the same way online that you reach consumers, especially with Facebook.
More interviews with Anita Rosen »See all
Is your business ready for the mobile customer? Anita Rosen joins Jim Blasingame to talk about the explosion of mobile computing and help small businesses prepare to take advantage of this exciting trend.
Anita Rosen joins Jim Blasingame to explain that new technologies available to business owners to grow their businesses, such as Facebook and Twitter, do not negate the old ways of doing business.
What can small business learn about Facebook marketing from big companies? Anita Rosen joins Jim Blasingame to recommend that small businesses observe how big companies pursue relationships and build communities on Facebook.
Marketing on Facebook requires the community building skills of patience and discipline. Anita Rosen joins Jim Blasingame to explain why the rules of selling are different in social media communities, like Facebook, than they are in the regular marketplace.
Does your Facebook strategy align with the likely prospects? Anita Rosen joins Jim Blasingame to explain why a business's Facebook strategy should be aimed at consumers, not businesses.
