Kirk Cheyfitz 
Kirk is an award-winning journalist, author, editor, publisher, and innovator in nontraditional marketing and custom-created content.
Kirk is a leading expert in the profitable use of content to extend brands, win customers, create loyalty, and build sales. Kirk’s career began in Detroit, where he was a Pulitzer Prize finalist for investigative work as a reporter at the Detroit Free Press and winner of the prestigious Sigma Delta Chi Bronze Medallion for investigative reporting, along with many other national and regional journalism honors. He also has broad experience in regional magazines, having been the editor and/or president of five major titles, including Chicago Magazine.
Kirk has created marketing strategy and content for global clients such as Yahoo!, Hallmark, General Motors, Chrysler, Ford, Lexus, Unisys, Microsoft, Qwest Communications, Bank of America and many others. Kirk also is an expert on management and a frequent guest and “Brain Trust” member on the Small Business Advocate syndicated radio programme.
Kirk is the author of Thinking Inside the Box, a business book published by Simon & Schuster’s nonfiction imprint The Free Press.
Kirk is a leading expert in the profitable use of content to extend brands, win customers, create loyalty, and build sales. Kirk’s career began in Detroit, where he was a Pulitzer Prize finalist for investigative work as a reporter at the Detroit Free Press and winner of the prestigious Sigma Delta Chi Bronze Medallion for investigative reporting, along with many other national and regional journalism honors. He also has broad experience in regional magazines, having been the editor and/or president of five major titles, including Chicago Magazine.
Kirk has created marketing strategy and content for global clients such as Yahoo!, Hallmark, General Motors, Chrysler, Ford, Lexus, Unisys, Microsoft, Qwest Communications, Bank of America and many others. Kirk also is an expert on management and a frequent guest and “Brain Trust” member on the Small Business Advocate syndicated radio programme.
Kirk is the author of Thinking Inside the Box, a business book published by Simon & Schuster’s nonfiction imprint The Free Press.
Web Sites:
www.storyworldwide.com
www.storyworldwide.com
Interviews with Kirk Cheyfitz»See all
Taking advantage of "crowdsourcing?" Kirk Cheyfitz joins Jim Blasingame to define and recommend the concept of crowdsourcing as a way to grow your business organically and efficiently.
Is Europe's financial crisis a cautionary tale for America? Kirk Cheyfitz joins Jim Blasingame from London to report that what we see in Europe's sovereign debt problems could be the U.S. in a few years.
The Age of the Customer is good news for small business. This is the message Kirk Cheyfitz reports with Jim Blasingame, as they identify a number of examples of why small businesses have advantages over big businesses, especially when connecting with customers.
Books by Kirk Cheyfitz
Everyone with an interest in business -- whether students, entrepreneurs, corporate managers, consultants, or CEOs -- will benefit from the brilliant and fundamental insights from Kirk Cheyfitz's Thinking Inside The Box:
• Learn to tell the difference between what can and cannot be controlled by management, and focus on the areas that will make the most difference.
• Understand the economic principles that never change so you can devote your attention to the things that are changing all the time.
• Rediscover the critical discipline of planning for profit.
• Understand why some acquisitions work and most don't.
• And much more...
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