Kirk Cheyfitz

Kirk Cheyfitz

Kirk is the author of Thinking Inside the Box, an award-winning journalist, editor, publisher, and innovator in nontraditional marketing and custom-created content. He was a Pulitzer Prize finalist as a reporter at the Detroit Free Press and winner of the prestigious Sigma Delta Chi Bronze Medallion, along with many other national and regional journalism honors. He also has broad experience in regional magazines, having been the editor and/or president of five major titles, including Chicago Magazine.

Kirk has created marketing strategy and content for global clients such as Yahoo!, Hallmark, General Motors, Chrysler, Ford, Lexus, Unisys, Microsoft, Qwest Communications, Bank of America and many others.
Category: Management Fundamentals, Marketing, Branding, Advertising, The Age of the Customer™
Web Sites:
www.storyworldwide.com

Interviews with Kirk Cheyfitz»See allInterviews RSS Feed

For the first time in history, small business has a marketing advantage. Kirk Cheyftiz joins Jim Blasingame to reveal how the 3 types of media are giving small businesses a distinct marketing advantage over big companies.
Every small business should understand the 3 fundamental types of media. Kirk Cheyftiz joins Jim Blasingame to reveal the 3 fundamental types of media - paid, owned and earned - that is how business increasingly will go to market in the 21st century.
How has media trumped Madison Avenue? Kirk Cheyfitz joins Jim Blasingame to reveal how the three types of 21st century media is gaining priority over 20th century Madison Avenue advertising and marketing.