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Your search "ilise" in "Interviews" yielded 169 results:
Preparing your business for 2010, says Ilise Benun, as she tells Jim Blasingame, should include seeking counsel from professionals advisors as well as friends on your plans of your business, since they will be able to take a less passionate view.
If you're a freelancer, whether you know it or not, you're a small business owner. Ilisen Benun talks about the world of freelancing with Jim Blasingame, including all the different freelancing professions, and why you should think of yourself as a business owner.
How does social media integrate into a small business marketing program? Ilise Benun joins Jim Blasingame as a skeptic of the value of the social media craze, and they discuss how to make this medium work for you.
Does participating on Twitter qualify as marketing activity? How can a business tell when social media is helping or just stealing your time? Ilise Benun talks with Jim Blasingame about the good, the bad and the ugly of social media for small business.
What are the most important marketing steps you can take in your small business in 2009? Ilise Benun joins Jim Blasingame to lay out some of the steps, especially the ones that get you closest to customers.
What if your marketing plan was laid out for you in advance? Ilise Benun joins Jim Blasingame to lay out the eight most important steps in your new marketing plan.
When the economy softens, should you reduce or increase your marketing effort? Ilise Benun talks with Jim Blasingame about why marketing should always be a key element of your business operation, and becomes even more important during slow times.
How do you price your professional services? Ilise Benun and Jim Blasingame talk about how to think about your time and talent as a professional product, not just hourly work.
What should you do about marketing when the economy slows down? Ilise Benun talks with Jim Blasingame about how to execute your marketing strategy, even during -- especially in -- a slow economy.
Do you know the difference between a referral and a testimonial? Ilise Benun talks with Jim Blasingame about the difference and how to get and use testimonials in your small business marketing plan.
