Finding new opportunities with minority customers
How can minority customers help your small business? John Stanton joins Jim Blasingame to discuss the large minority population in the United States and how there is a huge opportunity for small businesses owners to focus on these customers – especially the rapidly growing Hispanic population – to grow their businesses.
Category:
Women and Minority Issues
More interviews with John Stanton »See all
Are you practicing precision target marketing? John Stanton joins Jim Blasingame to discuss how to identify your target customer and then use precision target marketing to reach them.
There is no chicken/egg quandary: The customer comes first. John Stanton joins Jim Blasingame to remind us that customer loyalty happens after they feel we've been loyal to them.
Are you allowing your personal beliefs to interfere with serving your customers? John Stanton joins Jim Blasingame to continue their conversation on marketing to the huge minority population in the United States – particularly the growing Hispanic population, plus the importance of disallowing personal political beliefs to interfere with serving your customers.
Are you doing all you can for your Hispanic customers? John Stanton joins Jim Blasingame to explain the importance of marketing to the ever growing Hispanic community in the United States, plus the benefit of offering services such as take-home instructions written in Spanish.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
