Tuesday, May 05, 2015
Ted Wright joins Jim Blasingame to reveal the impact of word-of-mouth as a market phenomenon as well as a strategy, and how to use it in two different ways: analog and digital.
Ted Wright joins Jim Blasingame to reveal that User Generated Content (UGC) is digital word-of-mouth and how it can work for you or against you.
Sam Norwood joins Jim Blasingame to reveal how capitalism has worked for 200 years, and how Wall Street has lately disrupted it into something that largely excludes the Main Street economy.
Sam Norwood joins Jim Blasingame to debate the chicken or egg argument that Wall Street is focusing on shareholder value to the detriment of the long-term business and in disregard to customers, employers and vendors.
Sam Norwood joins Jim Blasingame to debate whether Wall Street’s current strategy of financial capitalism is better than Main Street’s version, which includes all participants.
Gal Borenstein joins Jim Blasingame to reveal why having a social media strategy is non-negotiable for any business that wants to remain in business.
Gal Borenstein joins Jim Blasingame to reveal how to protect yourself from unfortunate comments made about your business on social media.
Jim Blasingame reminds you that every person, business and product in the marketplace has a brand image. The question is who is defining your brand: you or someone else?
Suzanne Tulien joins Jim Blasingame to reveal the elements of a personal brand, including personality, which you can’t change, and behavior, which you can change .
Suzanne Tulien joins Jim Blasingame to reveal that the core values of your personal brand should be consistency, integrity and engagement.