Philippa Gamse

Interviews with Philippa Gamse RSS Feed

Mobile app or mobile site? Philippa Gamse joins Jim Blasingame to talk about the difference between a mobile app and a mobile site, and which one is best for your small business.
Don't be uniformed about the privacy and ownership rules of social media platforms. Philippa Gamse joins Jim Blasingame to reveal that some social media sites, like Pinterest, may have small print rules you may regret not reading.
Do you know how your web strategy is performing? Philippa Gamse joins Jim Blasingame to explain how to use Google Analytics to track the effectiveness of your website.
Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.
Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.
Do you know how your web strategy is performing? Philippa Gamse joins Jim Blasingame to explain how to use Google Analytics to track the effectiveness of your website.
Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.
Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.
How can you ensure your web presence is relevant? Philippa Gamse joins Jim Blasingame to discuss the danger of becoming irrelevant and how to prevent irrelevance in your web presence by understanding what you need then doing it.
How can you improve your web strategy? Philippa Gamse joins Jim Blasingame to talk about improving your web strategy by understanding analytics, knowing where your problems are, and having the right keywords for your goals.