Review your goals by asking yourself these questions.
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Philippa Gamse 
Philippa Gamse of Websites That Win is a Web strategy consultant, professional speaker, and author of 42 Rules for a Web Presence That Wins. To shed more light on your own web traffic and increase sales visit Philippa at http://websitesthatwin.com.
Category: Online Technologies, e-Business
Web Sites:
www.websitesthatwin.com
www.websitesthatwin.com
Interviews with Philippa Gamse»See all
How analytical is your online strategy? Philippa Gamse joins Jim Blasingame to encourage small businesses to become more analytical when measuring the performance of their online strategy.
How much are you using the Internet to drive sales? Philippa Gamse joins Jim Blasingame to discuss the different ways businesses can use Internet resources to drive sales, but also for other tasks, such as procurement, etc.
Have businesses adopted the Internet as well as they could have? Philippa Gamse joins Jim Blasingame to report that businesses have made great strides in adoption online resources and tools, but are still way behind where they could be.
Articles by Philippa Gamse»See all
Is it "Emotionally Connected"?
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A case study in online “thinking outside the box”
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Books by Philippa Gamse
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.
The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media presence.
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