Robert Brands

Robert Brands

Principal of InnovationCoach.com and author of Robert’s Rules of Innovation, past CEO of Airspray - the company that brought instant foaming dispenser, like instant foaming hand soap, to market.

Interviews with Robert Brands»See allInterviews RSS Feed

Robert Brands joins Jim Blasingame to reveal some of the key elements of pricing your newly launched product so that it sells in a way that is profitable.
Robert Brands joins Jim Blasingame to reveal the roles that concept and market testing are two of the eight big steps in successful new product development.
Robert Brands joins Jim Blasingame to explain that your attitude about innovation has to be forward looking and connected directly to customer expectations.