Robert Bly

Frank and opinionated, Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are over 100 of his most popular columns, including: how to differentiate yourself from the competition; 10 ways to add urgency to your ads; a little-known copywriting technique for making clients happy; the power of contrarian copy; and 9 ways to become a financially secure freelancer.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated, multichannel, marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets.

The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:

• Sell any product or service.
• Get connections, followers, and friends on social media.
• Write social media posts and ads that generate more clicks and conversions.
• Optimize web pages for Google and other search engines.
• Write e-mails that get higher open and click-through rates.
• Become a more powerful and persuasive copywriter.
• Increase web site traffic and conversion.
• Generate better return from your Call to Actions (CTA).

The Big Book of Words that Sell is your guide to the world's most persuasive words and phrases ----- and how to leverage them to sell your product.

Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good, including:

• Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime

• Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales

• Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate

• The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value

Don’t just watch your business dwindle––make your organization stronger through these proven techniques for making the most of your marketing dollar.