Nesting and personal styles can help build your brand and market your product. Christy Janet writes on how to make the most of this concept.
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Janet Christy 
Founder and President of Leverage & Development, LLC, a consulting firm that helps Small, Women and Minority owned businesses use their status to their advantage. She also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). Janet is the author of 101 Winning Marketing Actions for Small Businesses and Capitalizing On Being Woman Owned. She also offers workshops for Small Businesses and W/MBEs to help them leverage their ownership status for marketing advantage.
Category: Women and Minority Issues
Web Sites:
www.leverageanddevelopment.com
www.leverageanddevelopment.com
Interviews with Janet Christy»See all
When does persistence become annoying? Janet Christy joins Jim Blasingame with small business resolutions to be persistent without begging and don't miss opportunities as a sub-contractor.
Have you established goals for your small business this year? Janet Christy joins Jim Blasingame with tips on how to get the New Year started right, like making sure you know who your customers are.
Create and tell your own brand story and defend it in the marketplace. Janet Christy joins Jim Blasingame to discuss how social media has changed the way brand stories are told and how to make sure you're leading that conversation.
Articles by Janet Christy»See all
As 2011 begins Small Business Owners are hoping that the economy is taking a turn for the better and making plans to improve their own economic forecast. Janet Christy offers her fifth annual versi...
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More often the things you do not do have more effect on your revenue than what you actually do. Here are a few simple steps that you as a small business owner can take to break the choke hold on yo...
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Books by Janet Christy
101 Winning Marketing Actions is a workshop in book form for all Small Businesses, but is particularly helpful to businesses that are Very Small, Woman-Owned, Minority-Owned, Veteran-Owned and Disadvantaged. Many of the Actions aid business owners in actually selling their products and services. The book also includes Actions that simplify painful - but necessary - activities such as planning, preparation, follow-up and networking. The 101 Actions, along with the explanations and forms, are based on the questions, concerns and obstacles Janet has heard and seen during her eight years of working with Small Businesses and their would-be customers and clients.
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This is the best time ever to be a woman business owner! Capitalizing On Being Woman Owned will show you why. Government agencies need you in order to meet their vendor diversity goals. See where to find them. The Federal Government requires its contractors to use Woman Owned Businesses as subcontractors. Learn how to let them know you exist. Commercial enterprises are looking for businesses owned by women. Find out where they are looking.
Capitalizing On Being Woman Owned provides practical information and guidance on: Knowing the advantages of being woman owned; Identifying, qualifying and marketing to all types of government, educational and business entities; Understanding the reasons and benefits of "certification"; Finding real resources and using them effectively; Using research and analysis tools, including web site addresses. This book is also beneficial for anyone who works with Woman Owned Businesses, including accountants, attorneys, marketing or PR firms and ad agencies.
Click on cover to order.
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