As 2010 begins Small Business Owners are hoping that the economy is taking a turn for the better and making plans to improve their own economic forecast. Janet Christy offers her fourth annual vers...
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Janet Christy 
Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Women and Minority owned businesses use their status to their advantage. Janet conducts workshops. The firm’s services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding. She also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). The firm’s services include feasibility studies, marketing research, grant writing, and operational plan development. Janet is the author of Capitalizing On Being Woman Owned, a marketing guide for Woman Owned Businesses. This book was released in September 2006. She also offers workshops for W/MBEs to help them leverage their ownership status for marketing advantage.
Category: Women and Minority Issues
Web Sites:
www.leverageanddevelopment.com
www.leverageanddevelopment.com
Interviews with Janet Christy»See all
Successful marketing actions for your small business
Janet Christy and Jim Blasingame continue their series on successful marketing actions for your small business.
What are the key first marketing actions you can take? Janet Christy joins Jim Blasingame to reveal several key marketing actions that every small business must take in order to reach prospects, including identifying who the best prospects are for your small business.
How do you decide whether to sell a product or a service? Janet Christy joins Jim Blasingame to discuss how to make your services look like products and your wrapping your products inside of services.
Articles by Janet Christy»See all
Summer is a great time for small businesses to do marketing research and planning, especially woman/minority owned small business. Janet Christy explains.
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As a minority/woman owned business owner, do you set resolutions for the new year? Janet Christy provides excellent goals that every small business owner should have.
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Books by Janet Christy
101 Winning Marketing Actions is a workshop in book form for all Small Businesses, but is particularly helpful to businesses that are Very Small, Woman-Owned, Minority-Owned, Veteran-Owned and Disadvantaged. Many of the Actions aid business owners in actually selling their products and services. The book also includes Actions that simplify painful - but necessary - activities such as planning, preparation, follow-up and networking. The 101 Actions, along with the explanations and forms, are based on the questions, concerns and obstacles Janet has heard and seen during her eight years of working with Small Businesses and their would-be customers and clients.
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This is the best time ever to be a woman business owner! Capitalizing On Being Woman Owned will show you why. Government agencies need you in order to meet their vendor diversity goals. See where to find them. The Federal Government requires its contractors to use Woman Owned Businesses as subcontractors. Learn how to let them know you exist. Commercial enterprises are looking for businesses owned by women. Find out where they are looking.
Capitalizing On Being Woman Owned provides practical information and guidance on: Knowing the advantages of being woman owned; Identifying, qualifying and marketing to all types of government, educational and business entities; Understanding the reasons and benefits of "certification"; Finding real resources and using them effectively; Using research and analysis tools, including web site addresses. This book is also beneficial for anyone who works with Woman Owned Businesses, including accountants, attorneys, marketing or PR firms and ad agencies.
Click on cover to order.
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