Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities.
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Ilise Benun 
Ilise Benun is a national speaker and the author of several books including, Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006); Public Relations for Dummies (2nd Edition) (Wiley, 2006); The Art of Self Promotion (2007); Self Promotion Online and Designing Websites:// for Every Audience (HOW Design Books). She is the founder of Marketing Mentor, a one-on-one coaching program through which she works closely with small business owners to teach them how to promote their businesses. She has been featured in national newspapers and magazines such as The New York Times, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more. More info here. www.marketing-mentor.com or Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com.
Category: Online Technologies, e-Business
Web Sites:
www.marketing-mentor.com
www.marketing-mentor.com
Interviews with Ilise Benun»See all
How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.
How can you build a multi-faceted marketing strategy? Ilise Benun joins Jim Blasingame to talk about why you should incorporate an online marketing strategy with your traditional marketing activity.
Knowing when to listen to your mother for business advice. Ilise Benun joins Jim Blasingame to offer several pieces of advice we all have received from our mothers and which ones to follow and which ones to avoid as we grow our businesses.
Articles by Ilise Benun»See all
When introducing yourself to new prospects, what is the best technique? Ilise Benun gives an example.
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Where do you get your ideas for your blurbs to tell what your company does? Ilise Benun offers an easy suggestion.
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Books by Ilise Benun
According to the Shyness Institute in Palo Alto, Calif., half of all American adults consider themselves shy! If you're one of them, don't worry! There are skills and techniques you can learn which will allow you to grow out of your shell and become a friendly, assertive person. Learn these simple strategies and you will get along better with colleagues, be seen as a strong, team player, get the promotions you deserve or the clients you want and, ultimately—and naturally—succeed in business. You can conquer your shyness and learn to present yourself confidently in a wide variety of business situations, from speaking up at a meeting, to taking credit for a project, to asking a busy boss for a deserved raise.
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The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
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