Don Cooper

Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.

Do you know the difference between a suspect and a prospect? Don Cooper talks with Jim Blasingame about how to identify the profile of customer that is most likely to do business with you and how to prospect for just that group and not spend resources on those who aren't likely to do business with you.

Could you try being a heretic with your customers? Don Cooper talks with Jim Blasingame about doing some counter-intuitive -- or heretical -- things as you strive to differentiate yourself with customer.

Don't believe everything you hear about home-based businesses. Don Cooper offers some facts and some myths. »More

Take the initiative toward interaction. »More

Looking for a new marketing opportunity? »More