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Ilise Benun joins Jim Blasingame to discuss why you have to make sure the first-impression you make across your online platforms demonstrates relevance, not a commercial.

Ilise Benun joins Jim Blasingame to discuss how to create consulting opportunities, and whether turning your ideas into online courses is the right thing.

Ilise Benun joins Jim Blasingame to discuss the role of self-made videos as part of your marketing collateral, and whether it’s right for your business model.

Ilise Benun joins Jim Blasingame to discuss how to approach a connection on LinkedIn with a sales pitch, and how not to do it.

Ilise Benun joins Jim Blasingame to discuss how to be an intrapreneur – entrepreneurial employee – in your corporate job, if you can find a corporation that will allow that.

Ilise Benun joins Jim Blasingame to reveal why marketing efforts have to be built on the foundation of what’s relevant to targeted prospects, not shotgunning your message about what you do.

Ilise Benun joins Jim Blasingame to reveal the difference between networking and being a strategic networker, including making your networking efforts focus on your company goals, not just on meeting people.

Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.

Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.

Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.

My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are! » More

Ilise Benun explains how to handle clients that don't understand marketing. » More

Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities. » More

When introducing yourself to new prospects, what is the best technique? Ilise Benun gives an example. » More

Where do you get your ideas for your blurbs to tell what your company does? Ilise Benun offers an easy suggestion. » More

These pointers will help you with your prospective customers, according to Ilise Benun. » More

Calling a past client to check in can be beneficial for you and your client. Ilise Benun tells you why. » More

Using personalized cards as a marketing tool can help your small business. Ilise Benun tells you how. » More

Keep in touch with email. » More

Here are 4 things you need to give the press. » More