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Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.

Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.

Ilise Benun joins Jim Blasingame to reveal some of the lessons she’s learned 30 years after she was fired and started her own business.

Ilise Benun joins Jim Blasingame to reveal that after 30 years as a business owner, she’s learned a lot about not acting like you know more than you do.

Ilise Benun joins Jim Blasingame to reveal some of the lessons she’s learned 30 years after she was fired and started her own business.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Ilise Benun joins Jim Blasingame to reveal why content marketing won’t work for small businesses, if it’s not focused more closely on specific customer expectations and relevance.

Ilise Benun joins Jim Blasingame to discuss more factors to consider when deciding how big to grow your business, including your ability to scale, will customers be happy, will you be happy.

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