Interviews with Neal Creighton

The key to sustaining customer relationships is connection. Neal Creighton and Jim Blasingame talk about how to use electronic tools to foster dialogue with customers resulting in a connection that can be more important than any marketing strategy.

How does a small business incorporate technology into their customer generating strategy? Neal Creighton joins Jim Blasingame to explain how online customer communities, and the technology used to serve these, will be the way you will reach and connect with customers now and in the future.

When your small business falls short of a customer expectation, how do you redeem yourself? Neal Creighton joins Jim Blasingame to explain how technology canh help gain and maintain high levels of good will with our customers and prospects.